Monday, May 20, 2024

What kinds of information does your marketing team likely need included in a persona?

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What kinds of information does your marketing team likely need included in a persona?

  • The number of people represented by that persona that they need to bring to the website each month
  • How the persona finds answers to problems and how they prefer to be communicated with
  • The persona’s first name and email address so that they can be sent personalized marketing emails
  • The size of the target market represented by each persona

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