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Google Ads Video Certification
Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
Jason -
Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?Platform
Brand
Creative
...
Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what...
Jason -
Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what...
You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them...
Jason -
You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them...
Reach Planner can help with which of the following when doing media planning?
Jason -
Reach Planner can help with which of the following when doing media planning?With forecasting reach of your YouTube campaign alongside social media
With...
When making creative for a video action campaign, which best practice should you follow?
Jason -
When making creative for a video action campaign, which best practice should you follow?Communicate multiple messages
Repeat what you’re offering
Communicate the offer...
Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?
Jason -
Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?It’ll extend the reach...
Why is it a good idea to opt into optimized targeting when creating a video action campaign?
Jason -
Why is it a good idea to opt into optimized targeting when creating a video action campaign?It’ll remove users from your data segments...
How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the...
Jason -
How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the...
To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
Jason -
To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?Cross-platform and last click
Cross-platform...
You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences...
Jason -
You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences...
You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following...
Jason -
You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following...
During media planning, what can Reach Planner help with?
Jason -
During media planning, what can Reach Planner help with?Forecasting reach of your YouTube campaign alongside Search
Forecasting reach of your YouTube campaign alongside...
