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Google Ads - Measurement Certification

What do marketing mix models show advertisers?

What do marketing mix models show advertisers?They’re a way to determine the impact of a specific variable on control and treatment groups. They...

How are incrementality experiments different from A/B experiments?

How are incrementality experiments different from A/B experiments?They typically require a smaller sample size and less sophisticated statistical analysis. They both require a...

After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate...

After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate...

If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources,...

If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources,...

If a campaign falls short of its target goal, how might it be described?

If a campaign falls short of its target goal, how might it be described?It might be described as an email remarketing campaign with...

You want to set up conversion tracking. What’s the first step you should take?

You want to set up conversion tracking. What’s the first step you should take?You should add a conversion tracking tag to your website...

Store visits conversion tracking can be described in which way?

Store visits conversion tracking can be described in which way?It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds. ...

A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?By aiming to achieve an average return on ad spend...

Data-driven attribution works in which of the following ways?

Data-driven attribution works in which of the following ways?By prioritizing specific touchpoints and applying static logic to assign a constant value to a...

A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?

A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?Viewing an online advertisement for a...

While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each...

While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each...

If you’re a digital advertiser, how do you define a tag?

If you’re a digital advertiser, how do you define a tag?As a large snippet of code that’s placed on the homepage of a...

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