Wednesday, May 29, 2024

What do marketing mix models show advertisers?

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What do marketing mix models show advertisers?

  • They’re a way to determine the impact of a specific variable on control and treatment groups.
  • They evaluate a customer’s long-term marketing value to provide a more accurate view of performance.
  • They’re an analysis that shows the impact of marketing on a brand’s sales.
  • They use your conversion data to calculate the contribution of each interaction across the conversion path.

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