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Google Ads Video Certification
How should you approach your measurement strategy, if you were planning to run a video action campaign?
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How should you approach your measurement strategy, if you were planning to run a video action campaign?You’d measure only complete offline conversions for...
What best practice should you follow when making creative for a video action campaign?
Jason -
What best practice should you follow when making creative for a video action campaign?You should communicate multiple messages.
You should communicate the offer...
While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your...
Jason -
While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your...
While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve...
Jason -
While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve...
What’s the value of Insights Finder and Find My Audience?
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What’s the value of Insights Finder and Find My Audience?They help you create audience lists that you can immediately apply to any of...
You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to...
Jason -
You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to...
Reach Planner can provide which of the three primary benefits?
Jason -
Reach Planner can provide which of the three primary benefits?It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.
It...
How should you approach evaluating video action campaign performance to drive more conversions?
Jason -
How should you approach evaluating video action campaign performance to drive more conversions?Compare your CPA to that of non-brand Search performance and allow...
What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
Jason -
What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?Skippable...
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of...
Jason -
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of...
You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration...
Jason -
You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration...
It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
Jason -
It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?Start with cost-per-view bidding...
