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HubSpot Delivering Client Success Certification
What are the four main items to highlight in your strategy plan?
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What are the four main items to highlight in your strategy plan?Goals, identified campaigns, timelines and delivery, and promotional tactics
Goals, timelines and...
True or false? You should wait to give your client the buyer persona questionnaire until you hold an in-person workshop. You don’t want their...
Jason -
True or false? You should wait to give your client the buyer persona questionnaire until you hold an in-person workshop. You don’t want their...
All of the following are reasons why a strategy plan is important, EXCEPT:
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All of the following are reasons why a strategy plan is important, EXCEPT:It gives you direction to achieve your goals.
It allows you...
Fill in the blanks: A strategy plan should ALWAYS be linked to your client’s ___________.
Jason -
Fill in the blanks: A strategy plan should ALWAYS be linked to your client’s ___________.corporate identity
goals
content audit
previous marketing initiativesGet HubSpot...
Which of the following should you review with your client during your goal setting workshop?
Jason -
Which of the following should you review with your client during your goal setting workshop?A.) Discuss any discrepancies in your questionnaire findingsB.) Explain how...
You’re in the process of goal setting with your client and they tell you they haven’t been tracking data. How should you proceed?
Jason -
You’re in the process of goal setting with your client and they tell you they haven’t been tracking data. How should you proceed?It’s...
Fill in the blanks: An example of a ________ goal is to grow revenue this quarter by 10%. While developing a new service offering...
Jason -
Fill in the blanks: An example of a ________ goal is to grow revenue this quarter by 10%. While developing a new service offering...
True or false? You should only have the CEO, CMO, and main point of contact complete the stakeholder questionnaire.
Jason -
True or false? You should only have the CEO, CMO, and main point of contact complete the stakeholder questionnaire.True - only the key...
Why is it so important to show your client quick wins?
Jason -
Why is it so important to show your client quick wins?Quick wins help show immediate value and ROI to your clients.
Quick wins...
The goals you set with your client should be all of the following, EXCEPT:
Jason -
The goals you set with your client should be all of the following, EXCEPT:Specific
Documented
Approved by the client
Based on their competitor's...
True or false? You should set up a meeting with your client to go through your content audit findings and recommendations.
Jason -
True or false? You should set up a meeting with your client to go through your content audit findings and recommendations.True - it’s...
Your new client is a travel company that helps businesses set up company team building activities and retreats. While conducting your content audit, you...
Jason -
Your new client is a travel company that helps businesses set up company team building activities and retreats. While conducting your content audit, you...