HomeHubSpot Inbound Marketing Certification
HubSpot Inbound Marketing Certification
Why should you curate a buyer persona story?
Jason -
Why should you curate a buyer persona story?It's easier for your employees to remember your persona
It humanizes your persona to your employees
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What question can help define your consideration stage?
Jason -
What question can help define your consideration stage?How do buyers perceive the pros and cons of each solution?
What symptoms are your buyers...
What is A/B testing?
Jason -
What is A/B testing?A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer's journey...
How do you develop an effective content distribution strategy?
Jason -
How do you develop an effective content distribution strategy?.Set a content distribution goal, identify your audience's preferred channels, and run tests for new...
Which of the following content would be the most helpful to Dog-owner Dia in the decision stage? Review the following scenario to answer the...
Jason -
Which of the following content would be the most helpful to Dog-owner Dia in the decision stage? Review the following scenario to answer the...
You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as...
Jason -
You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as...
When is an appropriate time to conduct a buyer persona interview?
Jason -
When is an appropriate time to conduct a buyer persona interview?When the prospect is evaluating your solution
A year after the customer purchased...
The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book,...
Jason -
The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book,...
What question can help define your awareness stage?
Jason -
What question can help define your awareness stage?How do buyers perceive the pros and cons of each solution?
What symptoms are your buyers...
If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?
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If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?Run...
Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?
Jason -
Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?Define...
How can you refine your content distribution strategy?
Jason -
How can you refine your content distribution strategy?Set a content distribution goal.
Identify your audience’s preferred channels.
Run tests for new marketing channels.
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