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HubSpot Inbound Marketing Certification
Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?
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Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?Content...
Which of the following is an example of someone in the awareness stage of their buyer’s journey?
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Which of the following is an example of someone in the awareness stage of their buyer's journey?Dog-owner Dia struggles to handle their dog...
Which distribution channels help drive new audiences? Select all that apply.
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Which distribution channels help drive new audiences? Select all that apply.Online forums
Social media ads
Email
Guest postsGet HubSpot Inbound Marketing Certification
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Which distribution channel drives results fastest?
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Which distribution channel drives results fastest?Social media
Google ads
Website
Brand mentionsGet HubSpot Inbound Marketing Certification
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Checking for statistical significance when testing a new marketing channel ensures:
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Checking for statistical significance when testing a new marketing channel ensures:You developed a strong hypothesis.
You’ve chosen the correct KPIs.
You achieve similar...
What role can a CRM play in effective martech stack?
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What role can a CRM play in effective martech stack?A CRM can help you measure, monitor and evaluate your online visibility and contain...
When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?
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When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect?Customer segmentation
Scalability
Data hygiene
Cadence...
What question can help define your decision stage?
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What question can help define your decision stage?How do buyers describe their challenges or goals?
What are possible solutions to address their challenge...
What is an attribution model?
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What is an attribution model?A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is...
What is a marketing experiment?
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What is a marketing experiment?A marketing experiment is a form of market research in which your goal is to discover new strategies for...
What step should you always incorporate into your content creation workflow?
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What step should you always incorporate into your content creation workflow?Editing
Writing
Designing
DistributingGet HubSpot Inbound Marketing Certification
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Using software to enroll every person who downloads a specific ebook into a month-long email campaign is an example of what?
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Using software to enroll every person who downloads a specific ebook into a month-long email campaign is an example of what?Marketing automation
AI
...
