HomeHubSpot Inbound Marketing Optimization Exam
HubSpot Inbound Marketing Optimization Exam
Your team has redesigned your company website. Which study will help you analyze whether or not the changes they’ve made have resulted in an...
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Your team has redesigned your company website. Which study will help you analyze whether or not the changes they’ve made have resulted in an...
You have a goal of redesigning your website, but you first want to know which categories certain links should go under. Which research method...
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You have a goal of redesigning your website, but you first want to know which categories certain links should go under. Which research method...
What’s the difference between qualitative and quantitative research?
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What’s the difference between qualitative and quantitative research?Qualitative studies generate data based on observing a person or thing directly; quantitative data is gathered...
What’s the difference between attitudinal and behavioral research?
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What’s the difference between attitudinal and behavioral research?Attitudinal research measures what your customers say; behavioral measures what they do.
Behavioral research measures what...
“How do you use our app today?” is an example of a _________ question.
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“How do you use our app today?” is an example of a _________ question.Flexible
Focused
Inappropriate
QuirkyHubSpot Inbound Marketing Optimization Exam
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What three things should testimonials always be? Select all that apply.
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What three things should testimonials always be? Select all that apply.Relatable
Sincere
Funny
Unusual
Challenging
SpecificHubSpot Inbound Marketing Optimization Exam
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What is social proof?
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What is social proof?Evidence or an argument establishing or helping to establish a fact or the truth of a statement
Being famous and...
What are the two most popular review sites? Select all that apply.
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What are the two most popular review sites? Select all that apply.Facebook
Google Reviews
Foursquare
Consumer Reports
YelpHubSpot Inbound Marketing Optimization Exam
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What are some ways that you can get your customers to leave you a review? Choose all that apply.
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What are some ways that you can get your customers to leave you a review? Choose all that apply.Send an email blast
Optimize...
True or False: You should never ask your customers for a review of your business.
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True or False: You should never ask your customers for a review of your business.True
FalseHubSpot Inbound Marketing Optimization Exam
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True or False: 89% of marketers say video testimonials are the most effective content marketing tactic.
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True or False: 89% of marketers say video testimonials are the most effective content marketing tactic.True
FalseHubSpot Inbound Marketing Optimization Exam
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True or False: 88% of consumers trust online testimonials as much as recommendations from friends or family.
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True or False: 88% of consumers trust online testimonials as much as recommendations from friends or family.True
FalseHubSpot Inbound Marketing Optimization Exam
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