How would you explain what a marketing mix model does?
- It evaluates a customer’s long-term marketing value to provide a more accurate view of performance.
- It provides an analysis that shows the impact of marketing on a brand’s sales.
- It determines the impact of a specific variable on control and treatment groups.
- It uses conversion data to calculate the contribution of each interaction across the conversion path.
Google Ads – Measurement Certification Exam
Study Guides and All Correct Answers
