If you’re running a video action campaign, how should you approach your measurement strategy?
- You should measure only complete online conversions for a more accurate return on investment calculation.
- You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
- You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
- You should measure only complete offline conversions for a more accurate return on investment calculation.
Get Google Ads VIDEO Certification
Study Guides and All Correct Answers
