Incrementality experiments differ from A/B experiments in what way?
- By determining the impact of ads on a consumer’s decision to convert or not convert.
- By measuring the relative effectiveness of different versions of a marketing campaign.
- By both requiring a holdback group to determine which version of an ad performs better.
- By typically requiring a smaller sample size and less sophisticated statistical analysis.
Google Ads – Measurement Certification Exam
Study Guides and All Correct Answers
