SEO services are the best way to get your site on the first page of Google, Yahoo and Bing and stay there. You can have the greatest site in the world, but if no one can find it, what good is it? SEO services ensure that you get found so you can generate more business from your website. Here are some important SEO services to consider using on your site.
What is SEO
One of the most important decisions you’ll need to make as a small business owner is whether or not to invest in SEO. However, many don’t understand what SEO actually is and how it impacts your business visibility. So here’s a breakdown: SEO, or search engine optimization, refers to the process of ranking higher on SERPs by ensuring that your site content is highly optimized for high search volume keywords and phrases.
How Does Search Engine Optimization Work
As search engines crawl the internet looking for web pages that have text content, they often stop at keywords and phrases on websites. These are called keywords. The frequency with which these words appear on a website can affect its ranking in search engine results pages (SERPs). If the keywords you use in your content frequently show up on other people’s sites, then your site is more likely to rank higher than theirs when those same words come up in a Google search.
The Free and Easy Ways to Do Your Own SEO
Optimizing your site on a budget is possible with the help of these three, relatively easy-to-do steps:
- Monitor your competition and see what they are doing. After determining where they rank, then you can use the strategy they are not already using against them. When everyone else is trying to rank higher in Google by paying more, it’s time to lower your price. If everyone else is bidding $5 per click or more for keywords like search engine optimization, try bidding just one cent per click instead. You may have an easier time beating out some high bidders who have been at it longer than you have if their bids are getting too expensive for them.
- Add social media buttons to your site so visitors can share links from your content or recommend articles from other sites as well as add posts from other people’s blogs that might be relevant or helpful to visitors of your blog/site/company’s products and services
- Link back to your own pages (and possibly to others’ pages) that offer relevant information or resources, such as inbound marketing experts and analytics programs. These will boost your rankings because there is additional incoming traffic through hyperlinks. You’ll want to return the favor when linking others’ pages back to yours when appropriate.
Where to Outsource the Rest
Every business owner faces a challenge of limited resources, which is why outsourcing parts of your day-to-day operations are key. For example, not everyone is skilled in online marketing and search engine optimization, so it makes sense to outsource this part of the work. A good place to start would be with a reputable SEO marketing agency that offers both services as well as an all-inclusive package. They will have many years of experience dealing with search engines and have developed strategies that make it easier for your site to show up on page one in Google’s results. You will also receive support through every step of the process by someone who understands how best to optimize your site so you can reap the benefits.
Tracking Results
The first step is to find out what search terms your potential customers use when they are looking for your product or service. Over time, you’ll accumulate a database of this data and can refine it with tools like Google Adwords’s Keyword Tool. With keywords in hand, you can start on-page optimization and make the changes that will bring your site up in the search rankings.
Next, give Google a unique name and URL so it knows who you are. Next, include an XML sitemap at the root level of your site. And lastly, verify ownership by adding sitemap information at Yahoo! or Bing Webmaster Tools.
Invest in Long-Term Results
If you are looking for long-term ROI, invest in quality search engine optimization services. It is a strategy that can be executed over time and provides more lasting results. Don’t think of it as a onetime expense, but rather an investment in your future. The money invested will eventually lead to increased visibility and better sales. However, the process takes time so don’t expect immediate results from an SEO campaign.
How WGNR help small business
Small business owners often struggle with digital marketing strategies. This is why WGNR offers affordable Orlando SEO services that are tailored to fit your needs. With the help of our SEO specialists, you can start taking advantage of a series of tools and services that will take your website’s search engine ranking to new heights.
As experts in SEO, we offer consulting services that you can use when making decisions about how your business should approach Orlando SEO.
