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HubSpot Inbound Marketing Certification

True or false? Using people’s information in inbound marketing is not inherently unethical.

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March 7, 2022

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True or false? Using people’s information in inbound marketing is not inherently unethical.

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True
False

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True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.

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True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

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