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Which targeting option is best for achieving brand awareness?

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April 23, 2022

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Which targeting option is best for achieving brand awareness?

Affinity
Custom Intent
In-Market
Remarketing

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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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