You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

March 4, 2023

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Skippable in-stream ads and non-skippable in-stream ads
Skippable in-stream ads and bumper ads
Masthead ads and bumper ads
Masthead ads and non-skippable in-stream ads

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You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?

What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

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