Wednesday, May 29, 2024

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

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A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

  • Target return on ad spend (tROAS)
  • Maximize clicks
  • Target impression share
  • Target cost-per-acquisition (tCPA)

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