According to the training, what are the primary roles of the strategist?
- Ensure the most impactful items are being worked on, lead client and team communication, and project management of the cycle and individual tasks.
- Perform the user research, interpret the results into action items the team can then implement, and set up the tests to validate each action item’s hypothesis.
- Organize all of the meetings, develop the reports, and work to upsell the client into additional value-add services.
- Work with the client to create content for the site, develop wireframes, and manage all of the subcontractors.