HomeGoogle Ads - Measurement Certification
Google Ads - Measurement Certification
In what way can the power of Google’s AI be beneficial to advertisers?
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In what way can the power of Google’s AI be beneficial to advertisers?By replacing the need for analytics solutions
By optimizing performance in...
How would you explain what a marketing mix model does?
Jason -
How would you explain what a marketing mix model does?It evaluates a customer’s long-term marketing value to provide a more accurate view of...
A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?
Jason -
A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?You’d say that...
What should you do to set up the value of an online conversion action?
Jason -
What should you do to set up the value of an online conversion action?You should always set the value as $1, regardless of...
While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least...
Jason -
While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least...
If an ad campaign is optimized by Google’s AI, what’s happening?
Jason -
If an ad campaign is optimized by Google’s AI, what’s happening?The campaign is using data-driven attribution to automate tasks. The process has all...
On a website or app, what would Google Analytics 4 refer to as interactions?
Jason -
On a website or app, what would Google Analytics 4 refer to as interactions?It would refer to goal.
It would refer to conversion.
...
To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
Jason -
To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?Broad match
Exact match
...
Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
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Apart from conversion delay, what three additional factors influence conversion volume? Choose three.Changes to ads
Changes to attribution model
Changes to discrepancy model
...
If you want event-based data as opposed to session-based data, what platform would you use?
Jason -
If you want event-based data as opposed to session-based data, what platform would you use?You’d use Google Ads Conversion Tracking.
You’d use Google...
How might experimentation be credited with contributing to a best-in-class measurement approach?
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How might experimentation be credited with contributing to a best-in-class measurement approach?It can help assign credit across touchpoints.
It can be a way...
Target ROAS bidding can correctly be described in which of the following ways?
Jason -
Target ROAS bidding can correctly be described in which of the following ways?Target ROAS analyzes and intelligently predicts the value of a potential...
