Saturday, May 25, 2024

How might experimentation be credited with contributing to a best-in-class measurement approach?

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How might experimentation be credited with contributing to a best-in-class measurement approach?

  • It can help assign credit across touchpoints.
  • It can be a way to validate and test insights.
  • It can assist in the collection of multiple data points.
  • It can be used to drive a macro budget strategy.

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