HomeGoogle Ads - Measurement Certification
Google Ads - Measurement Certification
What’s the practice you’d want to use for turning marketing insights into action?
Jason -
What’s the practice you’d want to use for turning marketing insights into action?Increase investment in an underperforming channel.
Shift budgets from well-performing channels...
What are the two types of optimization? Choose two.
Jason -
What are the two types of optimization? Choose two.Media mix optimization
Targeting optimization
Bidding optimization
Channel optimizationGoogle Ads - Measurement Certification Exam
Study Guides...
A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google...
Jason -
A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google...
What’s a requirement for implementing sitewide tagging?
Jason -
What’s a requirement for implementing sitewide tagging?Use just the image portion of the JavaScript.
Make sure the tag still works by loading it...
What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
Jason -
What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?Conversion rate
Cost-per-conversion
Conversion value-per-cost
...
To evaluate their campaigns, what should marketers do?
Jason -
To evaluate their campaigns, what should marketers do?They should use lifetime value analysis to examine the impact to brand lift metrics.
They should...
How does data-driven attribution work?
Jason -
How does data-driven attribution work?It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
It leverages...
To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
Jason -
To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?A marketer would use lead.
A marketer...
What does the term attribution mean when used to describe an advertising-related occurrence?
Jason -
What does the term attribution mean when used to describe an advertising-related occurrence?Attribution means determining the cost of each asset used in a...
A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use...
Jason -
A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use...
The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.
Jason -
The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.By introducing...
To set up enhanced conversions for web, what should an advertiser do?
Jason -
To set up enhanced conversions for web, what should an advertiser do?An advertiser should go through Google Tag Manager, Google tag, or Google...
