Saturday, May 18, 2024

How does data-driven attribution work?


How does data-driven attribution work?

  • It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
  • It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
  • It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
  • It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.

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