HomeGoogle Ads - Measurement Certification
Google Ads - Measurement Certification
For event-based data instead of session-based data, what platform should you use?
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For event-based data instead of session-based data, what platform should you use?You should use Google Analytics 4.
You should use Google Analytics Classic.
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Google Tag Manager has which of the following two capabilities? Chose two.
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Google Tag Manager has which of the following two capabilities? Chose two.Google Tag Manager has collaboration and versioning capabilities.
Google Tag Manager lets...
Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
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Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?Marketing mix model
Conversion lift
Smart Bidding
Viewable CPMGoogle...
How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
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How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?By the assigned Google Click Identifier...
Enhanced conversions for leads can benefit an advertiser in what way?
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Enhanced conversions for leads can benefit an advertiser in what way?It can track sales that happen off a website from website leads.
It...
If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
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If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?You should turn...
If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
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If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?You’d say that store visits conversion tracking is...
What’s the correct way to describe enhanced conversions for web?
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What’s the correct way to describe enhanced conversions for web?It uses hashed, first-party data to unlock more powerful bidding.
It uses third-party data...
The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
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The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?ECPC first looks at ad auctions, before raising a...
What’s a benefit of importing Google Analytics conversions to Google Ads?
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What’s a benefit of importing Google Analytics conversions to Google Ads?The ability to provide Google Ads access to data that helps optimize bids
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A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
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A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?Enhanced conversions for web...
After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
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After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?It would be...
