Thursday, May 30, 2024

How does the enhanced cost-per-click (ECPC) bidding strategy work?

-

How does the enhanced cost-per-click (ECPC) bidding strategy work?

  • ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid.
  • ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid.
  • ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid.
  • ECPC looks at a listed target return on investment (ROI), then raises a max cost-per-click (CPC) bid.

Google Ads – Measurement Certification Exam 
Study Guides and All Correct Answers

Download button

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related Stories