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Google Ads Video Certification
How should you approach creative effectiveness in order to boost performance of video campaigns?
Jason -
How should you approach creative effectiveness in order to boost performance of video campaigns?Start with all-new video ad creative that’s already working well...
If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?
Jason -
If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?Affinity Audiences and Life...
You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and...
Jason -
You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and...
What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?
Jason -
What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?Awareness
Consideration
Hybrid
ActionGet Google...
To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?
Jason -
To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?Consideration
Awareness
...
Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
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Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?You’d compare your CPA to that of brand...
Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?
Jason -
Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?Platform
Brand
Media
CreativeGet...
You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?
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You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?Life Events
Demographics and Detailed Demographics
Custom...
What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh...
Jason -
What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh...
You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How...
Jason -
You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How...
You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?
Jason -
You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?...
You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which...
Jason -
You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which...
