Saturday, November 2, 2024

Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

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Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

  • You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

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