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Google Ads Video Certification
You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served...
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You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served...
Why should you opt into optimized targeting when creating a video action campaign?
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Why should you opt into optimized targeting when creating a video action campaign?To reach new and relevant audiences who are likely to convert.
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You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your...
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You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your...
When optimizing a campaign to drive conversions faster, what action should you take?
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When optimizing a campaign to drive conversions faster, what action should you take?You should set up the campaign to engage with audience segments...
To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?
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To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?You should use skippable...
To improve the performance of video campaigns, how should you approach creative effectiveness?
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To improve the performance of video campaigns, how should you approach creative effectiveness?Use research-backed creative guidelines and iterate with experimentation.
Continue running campaigns...
You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding...
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You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding...
To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?
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To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?Life Events
Custom Audiences
Affinity Audiences
Demographics and Detailed...
For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?
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For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?Infinite Taxonomy...
As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you...
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As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you...
If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?
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If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?You’d start with...
If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align...
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If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align...
