As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
- You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
- You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
- You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
- You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
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