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Google Analytics Individual Qualification Certification
What scope applies to Custom Metrics?
Jason -
What scope applies to Custom Metrics?Customer
Session
Hit
UserGet Google Analytics Individual Qualification Certification Answers
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What filter would only include data from a campaign titled “Back to School” in Campaign reports?
Jason -
What filter would only include data from a campaign titled “Back to School” in Campaign reports?Custom Include filter with field “Page Title” and...
What campaigns require manual tags on destination URLs for tracking?
Jason -
What campaigns require manual tags on destination URLs for tracking?None of the above
Google Ads campaigns
Autotagged campaigns
Email campaignsGet Google Analytics Individual...
When does the Analytics tracking code send a pageview hit to Google Analytics?
Jason -
When does the Analytics tracking code send a pageview hit to Google Analytics?Every time a user adds an item to an online shopping...
Which user characteristic may NOT be used to change keyword bids in Google Ads?
Jason -
Which user characteristic may NOT be used to change keyword bids in Google Ads? time of day
location
device
ad preferenceGet Google Analytics Individual...
Which default traffic source dimensions does Google Analytics report for each website visitor?
Jason -
Which default traffic source dimensions does Google Analytics report for each website visitor? Campaign and Ad Content
Source and Campaign
Source and Medium
Campaign...
What criteria cannot be used to create a Custom Segment?
Jason -
What criteria cannot be used to create a Custom Segment?Ad type
Dimensions
Metrics
Sequences of user actionsGet Google Analytics Individual Qualification Certification Answers
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What is a “metric” in Google Analytics?
Jason -
What is a “metric” in Google Analytics?The numbers in a data set often paired with dimensions
The dates in a date range
A...
What feature is required to track customer search terms on a website?
Jason -
What feature is required to track customer search terms on a website?Enhanced Ecommerce
Site Search
Data Import
Search filtersGet Google Analytics Individual Qualification...
What type of Custom Report shows a static sortable table with rows of data?
Jason -
What type of Custom Report shows a static sortable table with rows of data?Flat Table
Explorer
Map Overlay
Pivot TableGet Google Analytics Individual...
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Jason -
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?Paid and organic search
Website referrals
Social network
Television commercialsGet Google...
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Jason -
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?Goals reports
Acquisition reports
Multi-Channel Funnel reports
Ecommerce reportsGet Google Analytics...
