Friday, December 6, 2024

You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

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You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

  • You’d use Brand Lift.
  • You’d use Viewability with Active View.
  • You’d use core performance metrics.
  • You’d use Reach Planner.

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