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HubSpot Inbound Marketing Certification
How does the linear attribution model calculate credit?
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How does the linear attribution model calculate credit?Equal credit is assigned to all interactions that occurred before the conversion.
5% of credit to...
Fill in the blank. Marketing automation is a software platform designed to help marketers automate _______ tasks.
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Fill in the blank. Marketing automation is a software platform designed to help marketers automate _______ tasks.Ineffective
Repetitive
Lucrative
BoringGet HubSpot Inbound Marketing...
Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step...
Jason -
Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step...
Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.
Jason -
Fill in the blank; In the concept, "fire bullets, then cannonballs," bullets represent ————, while cannonball represent ————.unproven ideas; proven hits.
proven hits;...
Buying insights reveal all of the following EXCEPT:
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Buying insights reveal all of the following EXCEPT:Which buyers are receptive and which will ignore you
What attitudes prevent your buyers from considering...
What is the drawback to using the last touch attribution model?
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What is the drawback to using the last touch attribution model?This model would show low-value touches (like email clicks) equal to high-value conversion...
Which of the following content would be the most helpful to Dog-owner Dia in the consideration stage? Review the following scenario to answer the...
Jason -
Which of the following content would be the most helpful to Dog-owner Dia in the consideration stage? Review the following scenario to answer the...
You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails...
Jason -
You're on the lead generation team at a wine reseller called Partners in Wine. You've noticed that the user open rate of your emails...
Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback?...
Jason -
Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback?...
You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this...
Jason -
You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this...
Why should you create a negative persona?
Jason -
Why should you create a negative persona?To prioritize your marketing and sales efforts to the right people
To know where to spend your...
Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?
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Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?If you understand the underlying...
