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Google Ads Display Certification

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

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April 24, 2022

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Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

Increase clicks
Drive action
Build awareness
Influence consideration

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Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

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Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

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