Google Shopping Ads Certification
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Check out following The Google Shopping Ads Certification Solutions:
- Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.
- Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
- Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
- Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.
What will happen if you try to upload the feed in Google Merchant Center?
- Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
- Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
- Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
- Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
How does Google enforce policy violations?
- Item disapproval and account suspension
- Feed disapproval and item suspension
- Campaign disapproval and ad suspension
- Ad disapproval and campaign suspension
What happens after a policy violation?
- Item disapproval and account suspension
- Feed disapproval and item suspension
- Campaign disapproval and ad suspension
- Ad disapproval and campaign suspension
How many Smart Shopping campaigns should you create to maximize performance?
- Create as many as 150 Smart Shopping campaigns to test performance and optimization.
- Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
- There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
- Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
What are free product listings?
- Free product listings use product information directly from the website to curate no cost ads without a product feed.
- Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
- Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
- Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
- Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
- The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
- Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
- The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
OR
- Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
- Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.
- Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.
- Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
OR
- When a user enters a query, Google’s system determines which ad appears based on the campaign and bid settings in Merchant Center.
- When a user enters a query, Google’s system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.
- When a user enters a query, Google’s system determines which ad appears according to keywords in Google ads and the bid set in the Merchant Center.
- When a user enters a query, Google’s system determines which ad appears according to keywords in Google Ads.
- The product feed
- The Merchant Center
- The ad
- The campaign
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping ads are manually generated.
- Shopping campaigns are organized by product groups.
- Shopping campaigns rely on product information instead of keywords.
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping ads are manually generated.
- Shopping campaigns are organized by product groups.
- Shopping campaigns rely on product information instead of keywords.
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping ads are manually generated.
- Shopping campaigns are organized by product groups.
- Shopping campaigns rely on product information instead of keywords.
What are two commonly used programs in Google Merchant Center? Choose two.
- Promotions
- Product Ratings
- Store Ratings
- Local campaigns
What’s the purpose of attributes in the product feed?
- Attributes are numerals only that describe a product.
- Attributes are text only that describe a product.
- Attributes are keywords that describe a product.
- Attributes are the data points that describe a product.
In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?
- Manual bids
- Goal-oriented
- Reach
- Real-time signal
- price
- product_type
- image_link
- availability
Why is it recommended to have a remarketing list with a Smart Shopping campaign?
- A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
- A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
- A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.
- A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
What are three ways your shoppers can check out when purchasing an item? Choose three.
- Checkout on Gmail
- Checkout on your website
- Checkout in your local store
- Checkout on Google
- Checkout on Maps
Which of the following are options for checking out when shoppers purchase an item? Choose three.
- Checkout on Google
- Checkout on Gmail
- Checkout on your website
- Checkout in your local store
- Checkout on Maps
Where can your shoppers check out when purchasing an item? Choose three.
- Checkout on Google
- Checkout on Gmail
- Checkout on your website
- Checkout in your local store
- Checkout on Maps
Which secondary bid strategy should they select?
- Enhanced CPC
- Maximize Clicks
- Manual Max CPC
- Target Return On Ad Spend (tROAS)
- Enhanced CPC
- Maximize Clicks
- Manual Max CPC
- Target Return On Ad Spend (tROAS)
What’s a benefit of Shopping Ads?
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
Which of these statements about Shopping Ads is true?
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
What are two features of a Standard Shopping campaign? Choose two.
- Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.
- Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.
- Standard Shopping campaigns give you more control by letting you create and edit an ad format.
- Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.
OR
- You can set up campaign, bidding, and product groups manually.
- You can optimize your goals based on real-time signals across all Google platforms.
- You can create and edit an ad format.
- You can optimize campaign performance and bids through automated bidding.
OR
- It lets you create and edit an ad format.
- It allows for automated bidding to optimize campaign performance and bids.
- It lets you set up campaign, bidding, and product groups manually.
- It lets you optimize goals based on real-time signals across all Google platforms.
Which of these is a benefit of Shopping Ads?
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
- Product Shopping Ads
- Local Inventory Ads
- Responsive Display Ads
- Gmail Ads
How can Shopping ads help retailers connect with potential shoppers? Choose two.
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?
- Gmail Ads
- Product Shopping Ads
- Local Inventory Ads
- Responsive Display Ads
- Gmail Ads
- Product Shopping Ads
- Local Inventory Ads
- Responsive Display Ads
- Feed suspension
- Google Ads account suspension
- Google Merchant Center account suspension
- Google My Business account suspension
OR
- Suspension of Google My Business account
- Suspension of feed
- Suspension of Google Merchant Center account
- Suspension of Google Ads
Which of these formats promotes in-store offerings while also driving traffic to stores?
- Product Shopping ads
- Carousel ads
- Local inventory ads
- Gmail ads
What’s an example of an online sales goal?
- You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
- You want to promote your product and drive consumers to your physical location.
- You want to promote your online inventory and drive consumers to purchase a product on your website.
- You want your consumers to schedule an appointment before purchasing the product.
OR
- Wanting to promote your product and drive consumers to your physical location.
- Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
- Wanting to promote your online inventory and drive consumers to purchase a product on your website.
- Wanting your consumers to schedule an appointment before purchasing the product.
Which of these is an online sales goal?
- You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
- You want to promote your product and drive consumers to your physical location.
- You want to promote your online inventory and drive consumers to purchase a product on your website.
- You want your consumers to schedule an appointment before purchasing the product.
How can Merchant Center support your shopping strategy?
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
- Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
- Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
- Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
How can Merchant Center support your shopping strategy?
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
- Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
- Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
- Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
When should you expect to pay for a Shopping ad?
- After someone buys something on the site
- After someone clicks on your ad and lands on the site
- After someone searches for your item
- After someone views your ad without engaging
How can Merchant Center support your shopping strategy?
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
- Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
- Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
- Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
What’s the benefit of conversion tracking?
- You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
- You can identify the number of potential users who are interested in your product or likely to convert.
- You can make decisions based on conversion data and users interested in your product.
- You can measure conversion data. Conversion tracking is a report that you add to your campaign.
OR
- Conversion tracking is a third-party platform that captures conversion data and users interested in your product.
- Conversion tracking is a report that you add to your campaign that allows you to measure conversion data.
- Conversion tracking shows you how many sales your campaign has driven, which you can use for future optimizations.
- Conversion tracking shows you the number of potential users who are likely to convert or are interested in your product.
How can conversion tracking help users?
- They can identify the number of potential users who are interested in your product or likely to convert.
- They can measure conversion data. Conversion tracking is a report that you add to your campaign.
- They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
- They can make decisions based on conversion data and users interested in your product.
Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?
- Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
Which of these website features are required in order to advertise on Shopping ads?
- Store policy
- Secure checkout
- Country-specific destination URL
- Full contact information
Which of these statements about Smart shopping campaigns is accurate?
- Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
What’s the relationship between Google Merchant Center and Google Ads?
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
Which of these programs are commonly used in Google Merchant Center? Choose two.
- Local campaigns
- Store Ratings
- Product Ratings
- Promotions
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
How do Google Ads and Google Merchant Center interact with each other?
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
- Maximize conversion value
What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
- Maximize conversion value
- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
- Maximize conversion value
- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
- Maximize conversion value
- Target Return On Ad Spend (tROAS)
- Maximize Clicks
- Enhanced CPC
- Manual Max CPC
- Optimize for store visits
- Target return on ad spend (tROAS)
- Click-through rate
- Enhanced cost-per-click (eCPC)
Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?
- Optimize for store visits
- Target return on ad spend (tROAS)
- Click-through rate
- Enhanced cost-per-click (eCPC)
Where would you advise someone to go in order to opt in to the Product Ratings Program?
- Google Merchant Center
- Product feed
- Google My Business
- Google Ads
Where would you go to opt in to the Product Ratings program?
- Google Merchant Center
- Product feed
- Google My Business
- Google Ads
If a person wants to opt in to the Product Ratings Program, where should they go?
- Google Merchant Center
- Product feed
- Google My Business
- Google Ads
Which of these format promotes in-store products and drives traffic to brick-and-mortar locations?
- Local inventory ads
- Gmail ads
- Carousel ads
- Product Shopping ads
What are three benefits of a Smart Shopping campaign? Choose three.
- Uses real-time signals to help you optimize goals
- Uses manual signals to optimize goals
- Lets you reach customers across Google platforms
- Reduces complexity of campaign management via easy integration
- Lets you manually set up campaigns
OR
- You can optimize on goals using manual signals
- You set up campaigns manually
- You reach customers across Google platforms
- Easy integration helps you simplify campaign management
- You use real-time signals to help you optimize goals
OR
- Optimizes on goals using real-time signals
- Gives you more control by manually setting up campaigns
- Optimizes on goals using manual signals
- Helps you reach consumers across Google platforms
- Simplifies campaign management with easy integration
How can you help build a better consumer experience to drive action? Choose three.
- Let shoppers buy online and pick up in-store.
- Simplify the shopping experience by providing minimal information.
- Offer an easy checkout process.
- Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
- Adopt a single channel experience (online only or offline only).
What should you do next?
- Make sure there is a disclaimer. Whether a business offers refunds or not, it’s not required to have the policy on the website landing page as long as there’s a disclaimer.
- Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. In order to run on Shopping ads, both of these things are required.
- Don’t do anything. You are not required to state refund policy on your landing page. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
- Consider adding the return and refund policy to the website footer. It’s OK that you don’t allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.
OR
- Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
- Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
- Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available.
- Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.
OR
- Don’t do anything. Refund policy is required to appear on the footer of the website landing page for businesses that offer a refund; otherwise, it’s not a violation to exclude it.
- In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available. Both of these things are requirements.
- Ensure there is a disclaimer on the site. Whether a business offers refunds or not, it’s not obligated to have the policy on the website landing page as long as there’s a disclaimer.
- Make sure you clearly state your refund policy on the landing page. It’s acceptable that you don’t allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it’s readily available.
What’s the purpose of products groups in a Shopping campaign?
- Product groups are used to specify which products from your feed you want to advertise in each campaign.
- Product groups are predefined themes that you can select in each of your campaigns.
- Product groups are keywords that are defined by categories you can select in each of your campaigns.
- Product groups are remarketing lists that you want to advertise in each of your campaigns.
Which of these statements about product groups in a Shopping campaign is true?
- Product groups are used to specify which products from your feed you want to advertise in each campaign.
- Product groups are remarketing lists that you want to advertise in each of your campaigns.
- Product groups are predefined themes that you can select in each of your campaigns.
- Product groups are keywords that are defined by categories you can select in each of your campaigns.
How would you accurately describe the function of product groups in a Shopping campaign?
- Product groups are used to specify which products from your feed you want to advertise in each campaign.
- Product groups are remarketing lists that you want to advertise in each of your campaigns.
- Product groups are predefined themes that you can select in each of your campaigns.
- Product groups are keywords that are defined by categories you can select in each of your campaigns.
How do Smart Shopping campaigns work?
- Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
- Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks. This drives performance, simplicity, and reach.
- Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
- Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach
Which of these statements is true of Smart Shopping campaigns?
- Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
- Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks. This drives performance, simplicity, and reach.
- Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
- Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach
- Awareness
- Website traffic
- Sales
- Lead
Which campaign goal best represents what you’re trying to accomplish?
- Awareness
- Website traffic
- Sales
- Lead
Which actions should you take? Choose two.
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
- Boost profitability, traffic, customer base, and sales with Shopping ads.
- Uncover the needs to meet the requirements of curious and impatient consumers.
- Provide personalized experiences that meet shopper expectations online or in-store.
Which two actions should you take? Choose two.
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
- Boost profitability, traffic, customer base, and sales with Shopping ads.
- Uncover the needs to meet the requirements of curious and impatient consumers.
- Provide personalized experiences that meet shopper expectations online or in-store.
Which two actions should you take? Choose two.
- Guarantee profitability, traffic, customer base, and sales with Shopping ads..
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
- Provide personalized experiences that meet shopper expectations online or in-store.
- Uncover the needs to meet the requirements of curious and impatient consumers.
Where might you see Standard Shopping ads? Choose three.
- Gmail
- Google Maps
- Google Images
- Google Search
- The Shopping tab
In which three places can Standard Shopping ads appear? Choose three.
- Gmail
- Google Maps
- Google Images
- Google Search
- The Shopping tab
Under which category does irresponsible data collection fall, according to Google Ads Policy?
- Prohibited practice
- Editorial standards
- Restricted content
- Prohibited content
Which category type does irresponsible data collection fall under in the Google Ads Policy?
- Prohibited practice
- Editorial standards
- Restricted content
- Prohibited content
According to Google Ads Policy, which category type does irresponsible data collection fall under?
- Prohibited practice
- Editorial standards
- Restricted content
- Prohibited content
- Email notification in Google Ads
- Email notification in Google Merchant Center
- Email notification in Google Merchant Center and Google Ads
- Email notification in Google My Business
Which of these things does a Smart Shopping campaign automatically optimize?
- Budget allocation across networks
- Country of sale
- Product feed creation
- Campaign creation
Which Shopping ads policy is the advertiser violating?
- Usefulness
- Return policy
- Unsupported Shopping content
- Misrepresentation of self or product
- Add negative keywords in the campaign
- Add negative keywords in Merchant Center
- Add negative keywords in the ad
- Add negative keywords in the product feed
Which Shopping ads policy is the advertiser violating?
- Usefulness
- Return policy
- Unsupported Shopping content
- Misrepresentation of self or product
If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.
- Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
- Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
- Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
- Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
- Add negative keywords in the campaign
- Add negative keywords in Merchant Center
- Add negative keywords in the ad
- Add negative keywords in the product feed
If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.
- Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
- Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
- Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
- Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
Which structure would you recommend?
- Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
- Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
- Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
Which structure would you recommend?
- Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
- Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
- Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
- Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
- Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
- Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
- Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
- Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
- Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
- Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
How does the system allocate budget on a Smart Shopping campaign?
- Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
- Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
- Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
- Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
How does the system allocate budget on a Smart Shopping campaign?
- Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
- Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
- Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
- Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
Which basic website requirement must everyone follow in order to advertise on Shopping ads?
- Store policy
- Full contact information
- Secure checkout
- Country-specific destination URL
- Let shoppers buy online and pick up in-store.
- Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
- Simplify the shopping experience by providing minimal information.
- Adopt a single channel experience (online only or offline only).
- Offer an easy checkout process.
- Let shoppers buy online and pick up in-store.
- Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
- Simplify the shopping experience by providing minimal information.
- Adopt a single channel experience (online only or offline only).
- Offer an easy checkout process.
What’s an example of an omnichannel goal?
- Wanting to double in-store sales by Q4
- Promoting a 20% off discount for shoppers who buy online and pick up in-store
- Wanting to increase online sales by driving consumers to the website to make a purchase
- Raising awareness about a new soft drink flavor across Google platforms
OR
- A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
- The store marketing team at a large pet company wants to double only in-store sales by Q4.
- A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
- The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
What are the three main aspects of Google’s policy mission statement? Choose three.
- Promote positive experience for all users
- Drive revenue for businesses
- Protect the business from fraudulent charges
- Implement fair and consistent policies
- Protect users’ online safety
How does the system allocate budget on a Smart Shopping campaign?
- Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
- Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
- Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
- Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
Which of these are ways Shopping helps you reach your goals? Choose three.
- Drive app downloads
- Secure leads and contacts
- Use data to fuel growth
- Build better consumer experiences
- Drive traffic and sales
What are three ways Shopping adds help you reach your goals? Choose three.
- Drive app downloads
- Secure leads and contacts
- Use data to fuel growth
- Build better consumer experiences
- Drive traffic and sales
What are the three main components of Google’s policy mission statement? Choose three.
- Protect the business from fraudulent charges
- Protect users’ online safety
- Promote positive experience for all users
- Guarantee revenue for businesses
- Implement fair and consistent policies
How are Shopping ads served in the European Economic Area and Switzerland?
- By Google Merchant Center only
- By any Comparison Shopping Service (CSS) you work with
- By one Comparison Shopping Service (CSS)
- By Google My Business.
How are Shopping ads served in the European Economic Area and Switzerland?
- They can be served by Google My Business.
- They can be served by any Comparison Shopping Service (CSS) you work with.
- They can be served by one Comparison Shopping Service (CSS).
- They can be served by Google Merchant Center only.
Which statements are aligned with Google’s policy mission? Choose three.
- Promote positive experience for all users
- Drive revenue for businesses
- Protect the business from fraudulent charges
- Implement fair and consistent policies
- Protect users’ online safety
What triggers a charge for a Shopping ad?
- Someone making a purchase on the site
- Someone clicking on an ad and landing on the site
- Someone searching for an item
- Someone viewing an ad without engaging wtih the content
To maximize performance, how should you set up your Smart Shopping campaigns?
- Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
- Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
- Create as many as 150 Smart Shopping campaigns to test performance and optimization.
- Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
Which goal should you select?
- Sales
- Website traffic
- Lead
- Awareness
Which of these choices describes a free product listing?
- Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
- Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
- Free product listings use product information directly from the website to curate no cost ads without a product feed.
- Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
Which definition corresponds to a free product listing?
- Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
- Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
- Free product listings use product information directly from the website to curate no cost ads without a product feed.
- Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
Where can Standard Shopping ads appear? Choose three.
- Google Maps
- The Shopping tab
- Google Search
- Google Images
- Gmail
Which of the following is true of attributes in the product feed?
- Attributes are numerals only that describe a product.
- Attributes are keywords that describe a product.
- Attributes are text only that describe a product.
- Attributes are the data points that describe a product.
Which definition of attributes in the product feed is correct?
- Attributes are numerals only that describe a product.
- Attributes are keywords that describe a product.
- Attributes are text only that describe a product.
- Attributes are the data points that describe a product.
What’s automatically optimized with a Smart Shopping campaign?
- Campaign creation
- Product feed creation
- Budget allocation across networks
- Country of sale
Which of these components are optimized automatically with a Smart Shopping campaign?
- Budget allocation across networks
- Country of sale
- Product feed creation
- Campaign creation
- image_link
- product_type
- price
- availability
- image_link
- product_type
- price
- availability
How can a remarketing list help a Smart Shopping campaign?
- A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
- A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
- A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
- A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
What benefit does a remarketing list have for a Smart Shopping campaign?
- A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
- A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
- A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
- A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
Of these programs, which are the most commonly used in Google Merchant Center? Choose two.
- Product Ratings
- Promotions
- Local campaigns
- Store Ratings
- Email notification in Google My Business
- Email notification in Google Merchant Center
- Email notification in Google Merchant Center and Google Ads
- Email notification in Google Ads
What happens if you violate Google policy?
- Your item is disapproved and your account is suspended.
- Your feed is disapproved and your item is suspended.
- Your campaign is disapproved and your ad is suspended.
- Your ad is disapproved and your campaign is suspended.
- Email notification in Google My Business
- Email notification in Google Merchant Center and Google Ads
- Email notification in Google Merchant Center
- Email notification in Google Ads
When do you pay for a Shopping ad?
- When someone views your ad without engaging with the content
- When someone searches for your item
- When someone clicks on your ad and lands on the site
- When someone makes a purchase on the site
Which ad format promotes in-store products and also drives traffic to stores?
- Product Shopping ads
- Carousel ads
- Local inventory ads
- Gmail ads
Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?
- Optimize for store visits
- Click-through rate
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
Which of these is a requirement for advertising on Shopping ads?
- Store policy
- Full contact information
- Secure checkout
- Country-specific destination URL
How does Google Merchant Center interact with Google Ads?
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
Which of these tactics would help you maximize performance for a Smart Shopping campaign?
- Create as many as 150 Smart Shopping campaigns to test performance and optimization.
- Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
- There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
- Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
How do Smart Shopping campaigns work?
- Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
- Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
- Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.
- Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
