Sunday, July 14, 2024

How should marketers evaluate their campaigns?

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How should marketers evaluate their campaigns?

  • Use lifetime value analysis to examine the impact to brand lift metrics.
  • Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.
  • Check whether the result of a specific objective exceeded or fell short of its goal.
  • Check whether all the budget was used for the campaign or not.

Google Ads – Measurement Certification Exam 
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