Sunday, April 14, 2024

If you were optimizing a campaign to drive conversions faster, what would you do?

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If you were optimizing a campaign to drive conversions faster, what would you do?

  • You’d set up the campaign to engage with audience segments that have searched for your brand before.
  • You’d set up the campaign to only engage with audience segments that have converted before.
  • You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
  • You’d track only end actions to provide more accurate signals to our machine learning algorithms.

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