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In-Market audiences would be suited to reach which user?

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April 12, 2022

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In-Market audiences would be suited to reach which user?

Someone with a qualified interest in mountaineering
Someone looking to purchase a new car
Someone researching the safety features of baby prams
Someone excited about a new movie release

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Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

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Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

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