In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
- It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
- It tracks calls via the conversion name for the advertiser’s store.
- It tracks calls via a dynamically created Google forwarding number.
- It tracks calls via the phone number listed on the advertiser’s official store website.
Google Ads – Measurement Certification Exam
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