Thursday, December 7, 2023

What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

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What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

  • Conversion lift can be used.
  • Viewable CPM can be
  • Smart Bidding can be used.
  • Marketing mix model can be used.

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