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Why would you want to run competitive analyses of keywords?

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July 20, 2023

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Why would you want to run competitive analyses of keywords?

To figure out what keywords your web pages are currently ranking for
To determine whether you should be targeting a long tail keyword or a head term
To ensure the keywords you’re targeting are aligned with your audience
You shouldn’t run competitive analysis of keywords.

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Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?

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