Thursday, December 7, 2023

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

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Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

 

  • Target return on ad spend (Target ROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share
  • Maximize clicks

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