Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
- To advertise a business’s online and local inventory and boost website or store traffic.
- To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
- To increase exposure and reach audiences with specific interests across the web.
- Shopping campaign (1)
- Display campaign (3)
- App campaign (2)