Friday, April 19, 2024

Rachel works for a marketing agency and is designing a new website for a client. She’s trying to create the site navigation, but is having trouble figuring out which items to include and where to place them. How should Rachel start tackling this problem?

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Rachel works for a marketing agency and is designing a new website for a client. She’s trying to create the site navigation, but is having trouble figuring out which items to include and where to place them. How should Rachel start tackling this problem?

  • Perform an open card sort with a group of users.
  • Conduct usability testing with a mockup of the website.
  • Ask the client how they think the navigation should be structured.
  • Copy the navigation menu from a similar website.

HubSpot Inbound Marketing Optimization Exam 
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