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Google Ads Search Certification

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

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April 12, 2022

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Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

Learning granular insights regarding her search network performance
Receiving automatically-generated keyword and ad content suggestions
Delivering a customized message to the right user at the correct bid
Getting suggestions on the best automated bid strategies for her campaigns

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Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

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