Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

• The campaign is performing better than 75% of all search campaigns.
• The campaign score has 75% headroom to improve.
• The campaign is performing 25% under budget.
• The campaign score has 25% headroom to improve.

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