Sunday, May 19, 2024

To drive more conversions, how should you approach evaluating video action campaign performance?

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To drive more conversions, how should you approach evaluating video action campaign performance?

  • You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

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