Saturday, May 18, 2024

What action should you take when optimizing a campaign to drive conversions faster?

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What action should you take when optimizing a campaign to drive conversions faster?

  • Set up the campaign to only engage with audience segments that have converted before.
  • Track lighter actions to provide more signals to Google’s machine learning algorithms.
  • Track only end actions to provide more accurate signals to our machine learning algorithms.
  • Set up the campaign to engage with audience segments that have searched for your brand before.

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