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Google Ads Video Certification

What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

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March 3, 2023

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What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

Consideration
Action
Awareness
Perspective

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You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

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