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What is Schema.org?

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July 19, 2023

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What is Schema.org?

A standardized format for providing information about a page and classifying the page content
A website where you can input a type of structured data and generate completed markup for your page
The organization that creates the standardized language and rules used for structured data
Google’s proprietary source of structured data

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Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?

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