When ad campaigns are optimized by Google’s AI, what does that mean?
- It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
- It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
- It means they use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
- It means they use data-driven attribution to automate tasks, and the process has all the necessary data.