Thursday, June 20, 2024

When ad campaigns are optimized by Google’s AI, what does that mean?

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When ad campaigns are optimized by Google’s AI, what does that mean?

  • It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
  • It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
  • It means they use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
  • It means they use data-driven attribution to automate tasks, and the process has all the necessary data.

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