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Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

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April 12, 2022

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Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

Target impression share
Maximize Clicks
Maximize Conversions
Target return on ad spend (tROAS)

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A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?

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An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.”” How will the company benefit from using broad match for its campaign?

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